Primary IssueListicle traffic with no nurture bridge
merchant center
🏪GMC Setup & Feed ManagementFull Merchant Center setup, product feed structuring, title optimization, supplemental feeds, and GMC-to-Ads linking done right from day one.
🚫Suspended GMC RecoveryMisrepresentation, policy violations, site claim issues — diagnosed and appealed. Most suspensions have a fix. I've seen what works and what wastes your time.
attribution & analytics
📡Triple WhaleSetup, pixel integration, and attribution model config. Blended MER as the top-line metric — not what each platform claims in its own interface.
🔭Northbeam & HyrosMulti-touch attribution setup for higher-spend accounts where last-click Google data isn't enough. Know what's actually driving new customers across channels.
common questions
That 4x is almost certainly blended — Google is counting brand searches where people already knew you and were going to buy anyway. Separate brand from non-brand and run the real numbers. Most accounts I take over show 60–80% of conversions are brand. Your actual new customer ROAS is probably 1.5–2x. That's the number that tells you if Google is actually growing your business.
Usually one of three things: wrong structure (pMAX doing everything with no controls), no conversion value rules to teach Google who a new customer is, or a product-market fit issue no media buyer can fix. I audit before I commit — if Google isn't right for your brand right now, I'll tell you directly instead of taking your money.
pMAX left unsupervised defaults to hoovering up brand search budget — it's the easiest conversion to claim credit for. The result is inflated ROAS and flat new customer growth. It needs brand exclusions, proper asset groups, supplemental feeds, and audience signals to work. "Set it and forget it" is Google's pitch, not a real strategy.
No. Google and YouTube only — that's the entire focus. The brands I work with already have Meta handled or use a separate specialist. Depth beats breadth every time.
Sweet spot is $15K–$200K/month on Google. Below that, the account often lacks the data velocity for strategies that actually move the needle. Above $200K, reach out and we'll scope it properly.
Pull your Search Terms report in Google Ads and filter for your brand name. Add up the spend and conversions attributed to brand terms vs everything else. If brand is over 40% of your conversions, you have the problem. Most accounts I audit are 60–80%.
Usually yes. Most GMC suspensions fall into a few buckets: misrepresentation (site credibility issues), policy violations in the feed, or account-level flags from a previous owner. I diagnose the actual reason first — Google's suspension emails are vague on purpose — then work through the fix and appeal. No guarantees, but I've resolved the majority of cases I've taken on.
The most common: misrepresentation flags (missing return policy, no contact info, checkout trust signals), feed policy violations (misleading titles, prohibited products), site claim mismatches, and inherited suspensions from a previously banned account linked to the same domain or payment method. A lot of brands get suspended not because they're doing anything wrong — Google's automated systems just flag patterns.